The 5 Levels of Competitiveness in Social Media

Originally published on Social Impressions

As you become increasingly active in social media, you will find a wide variety of competitiveness across the board. Some want to be regarded as A-list bloggers, to reach a top status on social bookmarking sites, and to have the most number of friends on Facebook. While some can maintain genuine relationships with people, others see them as part of their massive network. Competition is usually healthy, depending on the amount of competitiveness involved.

Although there are many gray areas between each level, I have observed roughly five main levels of social media competitiveness and involvement.

Lurker

Lurkers exist online; they just aren’t visible. These people don’t actually participate. They quietly watch the activity on their favorite sites. They may identify core sites and users that they admire or enjoy and follow them religiously. Even the most offensive of posts won’t incite a comment from them. Although these lurkers might sign up for an account on a social site, they are usually the users without an avatar. Their activity on these sites is minimal, and their contribution is non-existent.