Mamapreneurs, you ARE your brand.

Originally published on Mamapreneurs, Inc.

-I have insomnia and I’m tired.
-I work 7 days a week but Mondays and Fridays are my FT kid days during the summer.
-E-mail is the best way to communicate for me; if you leave me a voice mail, you honestly might not get a call back. If you leave me an e-mail, you will definitely get a response.

I tell you all this not because you are my friends, my family, my colleagues or my clients (although you may be one or all of these things): I tell you this because being transparent about who I am as the owner of three companies and as mama to two kids is essential to the success of my businesses and peace in my personal life.

Being a mamapreneur means that my businesses don’t just rely on the products or the services, they rely on the entire brand package—and that includes me as the owner. As mamapreneurs, like it or not, we ARE the brand.